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Forsta appoints Melissa Perri to the Board

Submitted by Anonymous (not verified) on Tue, 06/08/2021 - 13:00

London, UK, New York, NY and Oslo, Norway – June 08, 2021: Forsta, the world leading Customer Experience and Research Technology company, has appointed Melissa Perri to the Board. “I am delighted to welcome Melissa to our Board and team,” comments Kyle Ferguson, CEO. “Melissa brings world leading experience and knowledge of not only product development and management, but also a tangible passion for product professionals, organisation and growth strategy. I have no doubt at...

Source: RealWire

Safe Hands on the Wheel for Umbrella Company Drivers with the Launch of Orange Genie Logistics

Submitted by Anonymous (not verified) on Wed, 06/02/2021 - 08:30

Contractor Management Specialists Orange Genie Group are bringing the security of employment, the flexibility of contracting and the benefits of a large employer to the UK’s HGV and delivery drivers with the launch of their specialist umbrella company brand, Orange Genie Logistics. Orange Genie Logistics will offer the group’s trademark blend of simple, compliant solutions, world-class expertise and unique employee benefits to a sector very much in need of high-quality umbrella company employment. Dan Moss,...

Source: RealWire

REaD Group releases updates to REaDOnline platform

Submitted by Anonymous (not verified) on Tue, 06/01/2021 - 13:48

Leading data management solution benefits from redesigned interface and improved performance London,1 June 2021 – Data and insight company REaD Group has today announced a number of updates to its market-leading online, self-service data management platform, REaDOnline, including a transformational redesign. REaDOnline enables brands and businesses of any size – from SME to enterprise – to efficiently and effectively manage and maximise the value of their customer and prospect data. Via REaDOnline, organisations can access...

Source: RealWire

Mike Kelly joins CARMA for launch of SME Media Monitoring and Analysis service

Submitted by Anonymous (not verified) on Tue, 05/25/2021 - 10:26

The new service from CARMA sets out to support organisations no matter how simple or complex their requirements. Global Media Intelligence provider CARMA, best known for working with world-leading brands to monitor, measure and evaluate global media, is now reaching out to those organizations not yet on the global stage, with the launch of its monitoring service for the mainstream market, headed up by Mike Kelly, former Head of Client Services at Kantar. In an...

Source: RealWire

First Party Data Critical for Mobile Ecosystem to Take Back Digital Following Demise of Cookies, Says Upstream at MEF CONNECTS 2021

Submitted by Anonymous (not verified) on Tue, 05/25/2021 - 09:09

London, May 25, 2021 - As controllers of first-party data, mobile network operators (MNOs) are able to play a key role in helping advertisers build and maintain a marketable userbase following the demise of third-party cookies and changes to Apple’s privacy policies. The digital marketing ecosystem waits to see whether they can rise to the challenge according to mobile marketing specialists, Upstream, who will speak at the MEF CONNECTS Digital Transformation 2021 virtual conference, running...

Source: RealWire

Join the Debate with MMA Germany

Submitted by Anonymous (not verified) on Tue, 05/18/2021 - 08:39

MMA Germany kicks off “The Great Marketing Debates Series” with a discussion of Dr. Peter Fader’s customer-centric framework. Munich, May 18, 2021 — In “The Great Debates Series,” the MMA brings the insights of six world-renowned marketing leaders to the masses. The experts share their marketing growth frameworks to help marketers understand how they can grow their brands and businesses. Now the MMA Germany is taking these conversations to the local level in “The Great...

Source: RealWire

MiQ Makes Series of Key Senior Global and EMEA Appointments to Spearhead Multi-Market Growth

Submitted by Anonymous (not verified) on Tue, 05/11/2021 - 09:15

MiQ appoints Candice Odhams as its first Executive Vice President of Global Clients MiQ has also named Mike Gray Director of Client Partnerships, EMEA and Rob Linton Commercial Director of MiQ North London, UK, May 11th, 2021 – MiQ, the leading global programmatic media partner, today announced that Candice Odhams has been named Executive Vice President, Global Clients. Mike Gray has also been appointed Director of Client Partnerships, EMEA, formerly Head of Client Strategy, and...

Source: RealWire

MandM Direct Manages Models at Scale with Dataiku

Submitted by Anonymous (not verified) on Thu, 05/06/2021 - 09:00

Leading European retailer uses Dataiku to accelerate its data science practice to operationalise 10x more models versus a code-only approachLondon, UK – May 6th, 2021 -- Dataiku, one of the world's most advanced Enterprise AI and machine learning platforms, today announces its continued success with MandM Direct to support its data science practice. Working with Dataiku and a leading cloud platform provider, the partnership supports a wide range of use cases, from personalised marketing campaigns,...

Source: RealWire

Executive Leadership Team Finalised at Confirmit and FocusVision

Submitted by Anonymous (not verified) on Wed, 04/07/2021 - 08:15

London, UK, Oslo, Norway and New York, NY – 7 April 2021 – The newly merged businesses of Confirmit and FocusVision, two of the world’s leading research technology companies, have finalised the Executive Leadership Team with the appointments of Henry Harbury, Torbjörn Andersson, and Peter Myklebust. Henry Harbury, appointed as Chief Product Officer, comments: “We are creating something new from two great businesses. Together we will breathe life into data and help our customers take...

Source: RealWire

REaD Group and industry leading partners launch innovative data hygiene product for SMEs

Submitted by Anonymous (not verified) on Wed, 03/31/2021 - 10:00

First data hygiene product for Microsoft Dynamics 365 keeps customer data clean as data decay rate soars London, 31 March 2021 – In an exciting industry collaboration, data and insight company REaD Group has joined forces with The Software Bureau, Royal Mail and Mortascreen to launch Clean Contacts, the first data hygiene product for users of Microsoft Dynamics 365, one the world’s largest CRM platforms for SMEs. New research shows that the rate of data...

Source: RealWire